What Is Digital Marketing And  Channels Of Digital Marketing

What Is Digital Marketing And Channels Of Digital Marketing

What Is Digital Marketing?

The process of promoting goods and services to customers through digital platforms is known as digital marketing. It is the process of using different platforms such as mobile, social media, search engines, and other channels for the marketing process.

Digital Marketing is frequently seen as a vital technique for businesses to interact with customers and understand their behavior. The term digital marketing was first used in the nineties when the internet started blooming. Traditional and digital marketing strategies are frequently used by businesses. To know more about digital marketing join the Digital Marketing Training in Chennai at FITA Academy.

What are the types of Digital Marketing Channels?

Digital Marketing Channels :

Print (newspapers and periodicals) and broadcast adverts have historically been used for marketing (TV and radio). Today we use those channels too. But latest digital marketing are using different channels  to create the brand awareness. Some of the commonly used digital marketing terms are traffic, brand awareness, and increasing leads.

Some of the most commonly used digital Marketing Channels are:

1)Website Marketing

Digital Marketing mainly revolves around a quality website. It is important to have an engaging quality website to increase the traffic organically. It is vital to create a brand, product, or service to have a quality website. It should be engaging, mobile friendly.

2)Pay Per Click Marketing

Pay Per Click  is one of the marketing channels for creating traffic with help of  paid ads. It is based on the target audiences and place we are going to run the campaign ads. Digital marketers need to create the campaign with the intent of increasing traffic through paid ads such as Google, Bing, LinkedIn, Twitter, and Pinterest.

3)Content Marketing

The main motive of Content Marketing is to reach potential customers through the use of Content. Content is published on different websites and then it can be promoted on social media, email marketing, and search engine optimization. The tools of content marketing are ebooks, blogs, online courses, and podcasts. To know more about the content marketing join Digital Marketing Online Course.

4)Email Marketing

Email Marketing is one of the affecting digital marketing channels. It is easy to confuse spam email with email marketing. But that is not real email marketing. This type of marketing allows them to reach potential customers and anyone interested in their brand. It is useful to create the leads for the brand we are creating. This is one of the e-marketing techniques used for digital marketing.

5)Social Media Marketing:

The main goal of social media marketing is to create brand awareness and establish social trust. As one gets deeper it is important to create leads for the brand and convert them into potential customers. Promoting posts and tweets are social media marketing examples.


In this article, we have discussed digital marketing and different channels in digital marketing. This is crucial to learn digital marketing to increase brand awareness and increase traffic. To increase the sales of the product one has to learn digital marketing and join Digital Marketing Training in Bangalore.

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